Last updated: 26 May 2026
ELLIE YOUNG is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how Ellie Young Beauty Ltd ("ELLIE YOUNG", "we", "us" or "our") collects, uses, stores and shares your personal information when you visit or use ellieyoungbeauty.com, place an order, contact us, or otherwise interact with our services.
For the purposes of applicable UK data protection law, Ellie Young Beauty Ltd is the data controller responsible for your personal information.
Contact details
Ellie Young Beauty Ltd
Email: contact@ellieyoungbeauty.com
If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the details above.
The information we collect depends on how you interact with our website and services.
This may include:
Full name
Billing and delivery address
Email address
Telephone number
Account login details, if you create an account
Order and transaction information
Products purchased, returned or exchanged
Information you provide when contacting customer service
Information you provide when submitting reviews or other content
Marketing preferences
Any other information you voluntarily provide to us
Payments made through our website may be processed by third-party payment providers.
Depending on the payment method you choose, we may receive information such as payment confirmation, transaction reference, payment status and limited payment details.
We generally do not receive or store your full payment card number where payment processing is handled directly by the relevant payment provider.
When you visit our website, certain information may be collected automatically, including:
IP address
Browser type and version
Device type
Operating system
Approximate location derived from IP address
Pages visited
Products viewed
Search and browsing activity
Referring website
Date and time of visits
Information about how you interact with our website
This information may be collected through cookies and similar technologies.
We may collect personal information:
Directly from you when you place an order, create an account or contact us
Automatically when you browse or use our website
Through cookies and similar technologies
From payment providers and other service providers involved in providing our services
From delivery, fulfilment and logistics providers
From advertising, analytics and marketing partners, where permitted by applicable law
From social media platforms or other third parties when you interact with our content or services
Where we receive personal information from another source, we will use it only as permitted by applicable law.
We use personal information for the following purposes:
We use your information to:
Process and confirm your orders
Process payments
Arrange delivery
Provide tracking information
Manage returns, refunds and exchanges
Provide customer support
Maintain records of transactions
Communicate with you about your orders
We may use information to:
Operate and maintain our website
Personalise your shopping experience
Remember your preferences
Improve our products, services and website
Understand how customers use our website
Develop new products and services
Analyse website performance
Where permitted by law and, where required, with your consent, we may use your information to:
Send promotional emails or other marketing communications
Provide information about new products, collections and promotions
Show relevant advertising on our website or third-party platforms
Measure the effectiveness of our advertising
Understand customer interests and interactions with our marketing
You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our marketing emails or by contacting us.
We may process information to:
Detect and prevent fraud
Verify transactions
Protect our customers and business
Investigate suspicious or unlawful activity
Maintain the security of our website and systems
We may process personal information where necessary to:
Comply with applicable laws and regulations
Respond to lawful requests from authorities
Establish, exercise or defend legal claims
Enforce our terms and policies
Protect our legal rights, property and users
Where UK data protection law applies, we rely on one or more of the following lawful bases:
We process information where it is necessary to fulfil your order or provide services you have requested.
For example:
Processing and delivering your order
Processing payments
Managing returns and refunds
Providing customer support relating to your purchase
We may process information where necessary to comply with legal or regulatory obligations.
For example:
Maintaining accounting and transaction records
Responding to lawful requests
Meeting tax, accounting or consumer protection requirements
We may process personal information where necessary for our legitimate business interests, provided that those interests are not overridden by your rights and interests.
Our legitimate interests may include:
Operating and improving our business
Improving our website and customer experience
Preventing fraud and misuse
Maintaining website and information security
Understanding product and website performance
Managing customer relationships
Protecting our legal rights
Where required by law, we will rely on your consent.
This may include certain:
Marketing communications
Non-essential cookies
Analytics technologies
Advertising and behavioural tracking technologies
Where processing is based on consent, you may withdraw your consent at any time.
We may share personal information with trusted third parties where necessary to provide our services or operate our business.
These may include:
Our website is powered by Shopify. Shopify provides website hosting, ecommerce infrastructure and related services and may process personal information in connection with these services.
You can learn more about Shopify's privacy practices through Shopify's Privacy Policy.
We may share information with payment service providers to process transactions, prevent fraud and provide payment services.
We may share relevant information with fulfilment centres, warehouses, postal services, courier companies and other logistics providers so that your order can be processed and delivered.
Because we serve customers internationally, the fulfilment or logistics provider used for your order may vary depending on product availability, destination and operational requirements.
We may share information with service providers that assist us with:
Website hosting and technology
Cloud storage
Customer support
Analytics
Marketing
Advertising
Fraud prevention
IT and security services
Where necessary, we may share information with professional advisers such as lawyers, accountants, auditors, insurers or other professional service providers.
We may disclose information where required by law or where necessary to protect our rights, customers, business or others.
We do not sell your personal information in exchange for money.
ELLIE YOUNG serves customers internationally and uses service providers that may operate in countries outside the United Kingdom or European Economic Area.
As a result, your personal information may be transferred to, stored in or processed in countries outside the country where you live.
Where applicable data protection law requires safeguards for an international transfer, we will use an appropriate lawful transfer mechanism, such as:
An applicable adequacy decision;
The UK International Data Transfer Agreement (IDTA);
The UK Addendum to the EU Standard Contractual Clauses; or
Another lawful transfer mechanism recognised under applicable data protection law.
Where required, we will also implement appropriate safeguards to protect personal information during international transfers.
We use cookies and similar technologies to operate our website, remember preferences, understand website usage and, where permitted, support advertising and marketing activities.
Some cookies are necessary for the website to function properly.
For example, they may be used to:
Keep items in your shopping cart
Maintain your session
Process checkout
Remember essential preferences
Protect website security
These cookies may be used without consent where they are strictly necessary for a service you have requested.
We may also use analytics, advertising and similar technologies to understand how visitors use our website and to measure or personalise advertising.
Where required by law, we will ask for your consent before using non-essential cookies or similar technologies.
You can manage your cookie preferences through our cookie consent tools or your browser settings.
Please note that disabling certain cookies may affect the functionality of our website.
If you have subscribed to receive marketing communications, we may send you information about:
New products
Product launches
Promotions
Special offers
Collections
Brand news
You can unsubscribe at any time by clicking the unsubscribe link in our marketing communications or by contacting us.
We may continue to send essential service communications, such as order confirmations, delivery updates, refund notifications and other transactional messages, even if you have opted out of marketing communications.
If you choose to submit a review, photograph, video or other content to us, we may process the information contained in that submission.
Depending on how the content is submitted and the permissions associated with it, this may include your name, username, review, photograph, video or other content.
Please do not submit personal information belonging to another person unless you have permission to do so.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The length of time we retain information depends on factors including:
The purpose for which the information was collected
Whether we need the information to provide our services
Legal, accounting and tax requirements
The need to resolve disputes
The need to establish or defend legal claims
Security and fraud-prevention requirements
When personal information is no longer required, we will securely delete it or anonymise it where appropriate.
Depending on where you live and subject to applicable law, you may have rights including:
Right of access — to request a copy of personal information we hold about you.
Right to rectification — to ask us to correct inaccurate or incomplete information.
Right to erasure — to request deletion of your personal information in certain circumstances.
Right to restriction — to ask us to restrict certain processing.
Right to object — to object to certain processing, including processing based on legitimate interests and certain direct marketing.
Right to data portability — to request certain personal information in a structured, commonly used and machine-readable format.
Right to withdraw consent — where we rely on consent as our lawful basis.
Rights relating to automated decision-making and profiling — where applicable under law.
These rights are not absolute and may be subject to legal exceptions.
For example, we may need to retain certain information to comply with legal obligations or establish, exercise or defend legal claims.
To exercise your privacy rights, please contact:
Please include enough information for us to understand your request.
We may need to verify your identity before processing certain requests in order to protect your personal information.
We will respond to your request within the timeframe required by applicable law.
Our website and services are not directed at children.
We do not knowingly collect personal information from children where prohibited by applicable law.
If you believe that a child has provided personal information to us, please contact us and we will consider appropriate steps to remove the information where required.
Our website may contain links to third-party websites, social media platforms or other online services.
We are not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policies of any third-party websites you visit.
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
If you believe your personal information has been compromised, please contact us immediately.
If you have concerns about how we use your personal information, please contact us first:
You also have the right to complain to the relevant data protection supervisory authority.
If you are in the UK, you can contact the Information Commissioner's Office (ICO):
Information Commissioner's Office
Website: https://ico.org.uk/
You may also contact the relevant data protection authority in your country if you are located outside the UK.
We may update this Privacy Policy from time to time to reflect changes to:
Our business practices
Our website and services
Technology
Applicable laws and regulations
The way we process personal information
When we make changes, we will update the "Last updated" date at the top of this Privacy Policy.
Where required by law, we will provide additional notice of significant changes.
If you have any questions about this Privacy Policy or how we handle personal information, please contact us:
Ellie Young Beauty Ltd
Email: contact@ellieyoungbeauty.com
Registered office: [INSERT YOUR REGISTERED OFFICE ADDRESS]
For the purposes of applicable data protection law, Ellie Young Beauty Ltd is the data controller of your personal information.
